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Shopping Centres
Gera Arcaden
Main information
Description
Thuringia's Modern Hub for Dynamic Brand Experiences
Gera Arcaden, situated in the heart of Gera, offers an unparalleled platform for brand activations and experiential marketing. This modern shopping centre, with its rich history dating back to 1998, provides an ideal setting for creating memorable brand experiences among a diverse audience in one of Thuringia's most culturally vibrant cities. Gera Arcaden offers a dynamic platform for brand activations, combining retail diversity with cultural richness. Its central location and varied audience provide the perfect stage for creating impactful brand moments in one of Thuringia's key urban centres.
With versatile spaces available throughout the centre, brands can engage with consumers in various settings, from the bustling central atrium to the lively food court area. Gera Arcaden's popularity among local shoppers, families, and cultural enthusiasts offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of established retail presence, diverse dining options, and cultural surroundings makes Gera Arcaden an ideal location for a wide range of brand activations, from product launches to interactive experiences and local-focused campaigns.
Key Spaces for Brand Activation
Central Atrium (Internal)
Main Entrance Plaza (External)
Food Court Area (Internal)
Key Features
Located in the centre of Gera
Modernised in 2009 to meet contemporary standards
Diverse mix of retail offerings catering to various tastes
Wide selection of dining options featuring international cuisines
Blend of historical charm and modern amenities
High foot traffic from local residents and visitors
Cultural attractions in the surrounding area
Transport Links
Bus: Multiple routes serving the city centre
Tram: Nearby stops connecting to various parts of the city
Car: Parking facilities available
Cycling: Local bike paths in the vicinity
Nearby Attractions
Museum für Angewandte Kunst (Museum of Applied Arts)
Stadtmuseum Gera
Theaterfabrik Gera
Otto-Dix-Haus
Höhler (historical cave system)
Gera Arcaden, situated in the heart of Gera, offers an unparalleled platform for brand activations and experiential marketing. This modern shopping centre, with its rich history dating back to 1998, provides an ideal setting for creating memorable brand experiences among a diverse audience in one of Thuringia's most culturally vibrant cities. Gera Arcaden offers a dynamic platform for brand activations, combining retail diversity with cultural richness. Its central location and varied audience provide the perfect stage for creating impactful brand moments in one of Thuringia's key urban centres.
With versatile spaces available throughout the centre, brands can engage with consumers in various settings, from the bustling central atrium to the lively food court area. Gera Arcaden's popularity among local shoppers, families, and cultural enthusiasts offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of established retail presence, diverse dining options, and cultural surroundings makes Gera Arcaden an ideal location for a wide range of brand activations, from product launches to interactive experiences and local-focused campaigns.
Key Spaces for Brand Activation
Central Atrium (Internal)
Main Entrance Plaza (External)
Food Court Area (Internal)
Key Features
Located in the centre of Gera
Modernised in 2009 to meet contemporary standards
Diverse mix of retail offerings catering to various tastes
Wide selection of dining options featuring international cuisines
Blend of historical charm and modern amenities
High foot traffic from local residents and visitors
Cultural attractions in the surrounding area
Transport Links
Bus: Multiple routes serving the city centre
Tram: Nearby stops connecting to various parts of the city
Car: Parking facilities available
Cycling: Local bike paths in the vicinity
Nearby Attractions
Museum für Angewandte Kunst (Museum of Applied Arts)
Stadtmuseum Gera
Theaterfabrik Gera
Otto-Dix-Haus
Höhler (historical cave system)
Germany, Europe
Demographics
% ABC1
69%
Avg. spend/visit
£48
Avg. dwell time/visit
91 mins
Men
44%
Women
56%
This data was provided by the location provider and data team.
Floor plan
Gera floor plan
