The internal activation site at Gare de Lyon offers 20 m² of prime promotional space in Hall 1, directly adjacent to the iconic Train Bleu restaurant and at the heart of passenger circulation. With more than 2.7 million weekly visitors, this location guarantees steady visibility to a diverse audience of long-distance travellers, business commuters, and leisure visitors.
Compact yet high-impact, the site is ideally suited for sampling campaigns, compact pop-up retail, interactive installations, and product showcases. Its indoor placement provides a sheltered, weatherproof environment with strong dwell times as travellers wait for trains, making it a proven location for engagement-driven activations.... Read more