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Gare de Lyon, Paris
Price on application
External site
New
Main information
160 sqm
Description
The external activation space at Gare de Lyon offers a generous 160 m² footprint located on the station forecourt, directly in front of the main entrances and opposite Brioche Dorée. With more than 2.7 million visitors each week, the site captures a constant stream of commuters, long-distance travellers, and leisure visitors, making it one of Paris’s most high-profile outdoor brand engagement opportunities.
Its scale and visibility make the space ideal for large-format experiential marketing, including roadshows, pop-up retail structures, interactive showcases, and sampling campaigns. The open-air setting supports flexible builds, vehicle access, and creative installations, ensuring brands can deliver high-impact activations that resonate with both daily Parisian commuters and international travellers.
Its scale and visibility make the space ideal for large-format experiential marketing, including roadshows, pop-up retail structures, interactive showcases, and sampling campaigns. The open-air setting supports flexible builds, vehicle access, and creative installations, ensuring brands can deliver high-impact activations that resonate with both daily Parisian commuters and international travellers.
Pl. Louis Armand
Space details
General
Demographics
Rules of space
Utilities
Operations
Rules & Regs
Internal/External
- External
Opening times
- Mon: Open 24h
- Tue: Open 24h
- Wed: Open 24h
- Thu: Open 24h
- Fri: Open 24h
- Sat: Open 24h
- Sun: Open 24h
Type of space
- Sampling
- Brand experience
- Pop-up shops
- Media
Nearby
- Brioche Dorée
VAT
- Applicable VAT: France
- Applicable VAT rate: 20%
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