Folkestone Harbour Arm attracts a steady stream of high-intent visitors each week, with 7000 people passing through. The average spend per visit is £30.00, and dwell time averages 90 minutes. 61% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 49% women and 51% men. In terms of age, 34% are 25–39, 26% are 40–58, 21% are 16–24, 19% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Folkestone Harbour Arm offers brands a commercially valuable environment to engage target customers.