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Green Spaces
First Fleet Park
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Main information
Description
Where Brands Shine Against Sydney's Most Famous Landmarks
First Fleet Park, situated at the picturesque Hickson Road Reserve, offers an unparalleled platform for brand activations and experiential marketing. With a weekly footfall of 266,000 visitors, this grassy open space provides a stunning backdrop of Dawes Point and the Sydney Harbour Bridge, creating an iconic setting for immersive brand experiences. First Fleet Park offers a visually stunning and historically rich platform for brand activations in the heart of Sydney's most iconic location. Its unparalleled views, diverse audience, and constant flow of visitors provide the perfect environment for creating impactful brand moments and engaging experiential marketing campaigns, particularly suited to brands looking to align with Australian landmarks, tourism, or luxury experiences.
Key Features:
Prime location with panoramic harbour views
Grassy open space perfect for versatile activations
Backdrop of Sydney's most famous landmarks
High foot traffic from tourists and locals alike
Audience Reach:
First Fleet Park's strategic position draws a diverse crowd of international tourists, local Sydney residents, and photography enthusiasts. This varied foot traffic offers brands the opportunity to engage with multiple demographics in a setting that showcases the very best of Sydney's harbour views.
Brand Activation Potential:
The park's open layout and stunning backdrop make it perfect for creating memorable brand experiences. From sunrise product launches to evening light installations, First Fleet Park provides a dynamic canvas for brands to create lasting impressions against Sydney's most photographed scenery.
First Fleet Park, situated at the picturesque Hickson Road Reserve, offers an unparalleled platform for brand activations and experiential marketing. With a weekly footfall of 266,000 visitors, this grassy open space provides a stunning backdrop of Dawes Point and the Sydney Harbour Bridge, creating an iconic setting for immersive brand experiences. First Fleet Park offers a visually stunning and historically rich platform for brand activations in the heart of Sydney's most iconic location. Its unparalleled views, diverse audience, and constant flow of visitors provide the perfect environment for creating impactful brand moments and engaging experiential marketing campaigns, particularly suited to brands looking to align with Australian landmarks, tourism, or luxury experiences.
Key Features:
Prime location with panoramic harbour views
Grassy open space perfect for versatile activations
Backdrop of Sydney's most famous landmarks
High foot traffic from tourists and locals alike
Audience Reach:
First Fleet Park's strategic position draws a diverse crowd of international tourists, local Sydney residents, and photography enthusiasts. This varied foot traffic offers brands the opportunity to engage with multiple demographics in a setting that showcases the very best of Sydney's harbour views.
Brand Activation Potential:
The park's open layout and stunning backdrop make it perfect for creating memorable brand experiences. From sunrise product launches to evening light installations, First Fleet Park provides a dynamic canvas for brands to create lasting impressions against Sydney's most photographed scenery.
The Rocks, Sydney CBD
New South Wales
Demographics
% ABC142%
Avg. spend/visit£24
Avg. dwell time/visit35 mins
Men49%
Women51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
First fleet park site map
