Euston Station attracts a steady stream of high-intent visitors each week, with 910403 people passing through. The average spend per visit is £20.00, and dwell time averages 22 minutes. 71% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 45% women and 55% men. In terms of age, 38% are 25–39, 18% are 40–58, 30% are 16–24, 14% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Euston Station offers brands a commercially valuable environment to engage target customers.