What is the demographic breakdown of visitors to Edinburgh Haymarket Station?

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Edinburgh Haymarket Station attracts a steady stream of high-intent visitors each week, with 139250 people passing through. The average spend per visit is £20.00, and dwell time averages 13 minutes. 74% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 50% women and 50% men. In terms of age, 39% are 25–39, 36% are 40–58, 13% are 16–24, 12% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Edinburgh Haymarket Station offers brands a commercially valuable environment to engage target customers.