Where Brands Thrive on Darling Harbour's Vibrant Shoreline
Druitt Landing, running alongside the picturesque Darling Harbour, offers an exceptional platform for brand activations and experiential marketing. Attracting around 266,000 weekly visitors, this waterfront location provides a unique blend of city views and harbourside charm, creating an unparalleled setting for immersive brand experiences. Druitt Landing offers a vibrant and visually stunning platform for brand activations on the edge of Sydney's bustling Darling Harbour. Its waterfront location, diverse audience, and connection to major city events provide the perfect environment for creating impactful brand moments and engaging experiential marketing campaigns, particularly suited to brands looking to capture the essence of Sydney's harbour lifestyle.
Key Features:
Prime waterfront location in Darling Harbour
Large outdoor activation space
Stunning city backdrop
Proximity to CBD, Barangaroo, and major tourist attractions
Audience Reach:
Druitt Landing's strategic position draws a diverse crowd of office workers, tourists, and conference attendees staying in nearby hotels. This varied foot traffic offers brands the opportunity to engage with multiple demographics, from busy professionals seeking a lunchtime retreat to leisurely tourists exploring Sydney's attractions.
Brand Activation Potential:
The landing's open layout and picturesque setting make it perfect for creating memorable brand experiences. From product launches and interactive demonstrations to themed events aligned with Sydney's festival calendar, Druitt Landing provides a dynamic backdrop for brands to create lasting impressions in one of Sydney's most popular precincts.... Read more
New South Wales, Australia
Demographics
% ABC1
42%
Avg. spend/visit
£19
Avg. dwell time/visit
40 mins
Men
49%
Women
51%
Weekly footfall
266,000
Age
(Z) 16-24 yrs - 19%
(Y) 25-39 yrs - 28%
(X) 40-58 yrs - 30%
(BB) 59-68 yrs - 23%
This data was provided by the location provider and data team. Data is common to all spaces within the location.