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Beaches & Waterfronts, City Squares
Convention Centre Forecourt
Main information
Description
Where Brands Shine in Sydney's Entertainment Heartland
The ICC Forecourt, situated at the impressive International Convention Centre (ICC) in Darling Harbour, offers an unparalleled platform for brand activations and experiential marketing. This prime location, surrounded by Sydney's most vibrant attractions, provides exceptional exposure for brands looking to make a lasting impact on both local and international audiences. The Convention Centre Forecourt offers a dynamic and high-profile platform for brand activations in the heart of Sydney's entertainment district. Its central location, diverse audience, and proximity to major attractions provide the perfect environment for creating impactful brand moments and engaging experiential marketing campaigns, particularly suited to technology, lifestyle, and entertainment brands.
Key Features:
Central position in Darling Harbour's entertainment precinct
Proximity to major tourist attractions and hotels
High visibility and consistent foot traffic
Versatile space for large-scale activations
Audience Reach:
The ICC Forecourt's strategic location draws a diverse crowd of conference attendees, tourists, and local Sydney residents. This varied foot traffic offers brands the opportunity to engage with multiple demographics, from business professionals to leisure travellers, in a bustling urban setting.
Brand Activation Potential:
The forecourt's open layout and high visibility make it perfect for creating immersive brand experiences. From product launches and interactive displays to themed events aligned with ICC conferences, the space provides a dynamic backdrop for brands to create lasting impressions in one of Sydney's most popular precincts.
The ICC Forecourt, situated at the impressive International Convention Centre (ICC) in Darling Harbour, offers an unparalleled platform for brand activations and experiential marketing. This prime location, surrounded by Sydney's most vibrant attractions, provides exceptional exposure for brands looking to make a lasting impact on both local and international audiences. The Convention Centre Forecourt offers a dynamic and high-profile platform for brand activations in the heart of Sydney's entertainment district. Its central location, diverse audience, and proximity to major attractions provide the perfect environment for creating impactful brand moments and engaging experiential marketing campaigns, particularly suited to technology, lifestyle, and entertainment brands.
Key Features:
Central position in Darling Harbour's entertainment precinct
Proximity to major tourist attractions and hotels
High visibility and consistent foot traffic
Versatile space for large-scale activations
Audience Reach:
The ICC Forecourt's strategic location draws a diverse crowd of conference attendees, tourists, and local Sydney residents. This varied foot traffic offers brands the opportunity to engage with multiple demographics, from business professionals to leisure travellers, in a bustling urban setting.
Brand Activation Potential:
The forecourt's open layout and high visibility make it perfect for creating immersive brand experiences. From product launches and interactive displays to themed events aligned with ICC conferences, the space provides a dynamic backdrop for brands to create lasting impressions in one of Sydney's most popular precincts.
New South Wales, Australia
Demographics
% ABC1
42%
Avg. spend/visit
£23
Avg. dwell time/visit
45 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
Icc site plan
