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High Streets
Castle Street, Edinburgh
Main information
Description
Scotland's Historic Heart for Dynamic Brand Experiences
Castle Street, stretching from Queen Street to Princes Street in the heart of central Edinburgh, offers an unparalleled platform for brand activations and experiential marketing. This pedestrianised thoroughfare provides an ideal setting for creating memorable brand experiences among a diverse audience of tourists, locals, and shoppers in one of Scotland's most iconic World Heritage Sites. Castle Street offers a dynamic platform for brand activations, combining historical significance with urban vibrancy. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Scotland's capital.
With one versatile outside space available in the centre of this pedestrian thoroughfare, brands can engage with consumers in a high-visibility location that captures the essence of Edinburgh's blend of history and modernity. The street's popularity among tourists, commuters, and shoppers offers brands the opportunity to connect with a wide cross-section of demographics throughout the day.
The combination of iconic views, cultural significance, and commercial activity makes Castle Street an ideal location for a wide range of brand activations, from interactive experiences to sampling events and pop-up installations.
Key Features
Located in Edinburgh's World Heritage Site
Stunning views of Edinburgh Castle
Pedestrianised street with high footfall
Surrounded by retail, F&B outlets, hotels, and shopping malls
Frequent markets throughout the year
Proximity to Queen Street Gardens and Princes Street Gardens
Blend of historic architecture and modern amenities
Transport Links
Train: Edinburgh Waverley Station (short walk)
Bus: Multiple routes serving the city centre
Tram: Nearby stops on Princes Street
Walking: Easy access from major city attractions
Nearby Attractions
Edinburgh Castle
Princes Street Gardens
National Gallery of Scotland
Scott Monument
Royal Mile
St Giles' Cathedral
Castle Street, stretching from Queen Street to Princes Street in the heart of central Edinburgh, offers an unparalleled platform for brand activations and experiential marketing. This pedestrianised thoroughfare provides an ideal setting for creating memorable brand experiences among a diverse audience of tourists, locals, and shoppers in one of Scotland's most iconic World Heritage Sites. Castle Street offers a dynamic platform for brand activations, combining historical significance with urban vibrancy. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Scotland's capital.
With one versatile outside space available in the centre of this pedestrian thoroughfare, brands can engage with consumers in a high-visibility location that captures the essence of Edinburgh's blend of history and modernity. The street's popularity among tourists, commuters, and shoppers offers brands the opportunity to connect with a wide cross-section of demographics throughout the day.
The combination of iconic views, cultural significance, and commercial activity makes Castle Street an ideal location for a wide range of brand activations, from interactive experiences to sampling events and pop-up installations.
Key Features
Located in Edinburgh's World Heritage Site
Stunning views of Edinburgh Castle
Pedestrianised street with high footfall
Surrounded by retail, F&B outlets, hotels, and shopping malls
Frequent markets throughout the year
Proximity to Queen Street Gardens and Princes Street Gardens
Blend of historic architecture and modern amenities
Transport Links
Train: Edinburgh Waverley Station (short walk)
Bus: Multiple routes serving the city centre
Tram: Nearby stops on Princes Street
Walking: Easy access from major city attractions
Nearby Attractions
Edinburgh Castle
Princes Street Gardens
National Gallery of Scotland
Scott Monument
Royal Mile
St Giles' Cathedral
Edinburgh & Borders, Scotland
Demographics
% ABC1
61%
Avg. spend/visit
£35
Avg. dwell time/visit
35 mins
Men
50%
Women
50%
This data was provided by the location provider. Data is common to all spaces within the location.
Floor plan
Castle Street, Edinburgh
