Water Lane is a characterful, festoon-lit walkway linking Camden High Street with Kentish Town Road – two of the area’s most heavily trafficked pedestrian zones. Sitting directly beneath the instantly recognisable Camden Lock Bridge, this stretch offers brands the chance to activate in one of London’s most photographed and well-trodden locations.
Its position as a natural cut-through means Water Lane benefits from a continuous flow of footfall throughout the day, from both locals and tourists navigating between key Camden landmarks. The unique overhead lighting and proximity to major retail and food destinations give the space an ambient yet energetic feel, perfect for brands looking to create memorable, high-visibility activations.... Read more