Waterside Halls Open Space is a broad paved square at the heart of Hawley Wharf, set beneath the sculptural steel bridges that link the two Waterside Halls buildings. With the Regent’s Canal, Camden Lock’s weeping willow and the towpath opening out beyond, it is one of the most architecturally striking settings on the Camden Market estate.
The square regularly hosts the market’s cultural programme, from lion dances at Chinese New Year to Día de los Muertos celebrations, so visitors are used to gathering here. Its clear, flat footprint suits large-scale brand activations, live performances, product launches and sampling, while the overhead bridges offer scope for suspended branding visible across the square. Surrounded by street food traders and canal-side seating, it works well for food and drink, entertainment and lifestyle brands.... Read more