Borough Yards attracts a steady stream of high-intent visitors each week, with 90000 people passing through. The average spend per visit is £65.00, and dwell time averages 35 minutes. 79% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 50% women and 50% men. In terms of age, 40% are 25–39, 23% are 40–58, 29% are 16–24, 8% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Borough Yards offers brands a commercially valuable environment to engage target customers.