Melbourne's Creative Canvas for Dynamic Brand Experiences
461 Chapel St offers an unparalleled platform for brand activations and experiential marketing. This spacious retail unit, situated in the heart of Melbourne's vibrant Chapel Street, provides an ideal setting for creating memorable brand experiences among a diverse, trend-conscious audience in one of Australia's most dynamic shopping districts. 461 Chapel St Pop-up offers a dynamic platform for brand activations, combining ample space with a prime location. Its strategic position and diverse audience provide the perfect stage for creating impactful brand moments in one of Melbourne's most popular shopping districts. With a versatile 235 square meter space and prominent street frontage, brands can engage with consumers in a high-visibility setting that captures the essence of Chapel Street's vibrant atmosphere. The area's popularity among local trendsetters, tourists, and shopping enthusiasts offers brands the opportunity to connect with a wide cross-section of demographics throughout the day. The combination of spacious interiors, excellent visibility, and constant foot traffic makes 461 Chapel St an ideal location for a wide range of brand activations, from fashion showcases to interactive installations and pop-up retail concepts.
Key Features Spacious 235 square meter interior Commanding 10-meter shop frontage for maximum visibility Located on iconic Chapel Street, known for its fashion and retail scene Versatile space suitable for various activation types High foot traffic from fashion-forward shoppers and cultural enthusiasts Surrounded by trendy boutiques, cafes, and cultural hotspots
Transport Links Train: South Yarra Station (5-minute walk) Tram: Multiple routes serving Chapel Street Bus: Several routes in the vicinity Cycling: Dedicated bike lanes in the area
Nearby Attractions Prahran Market Jam Factory entertainment complex Greville Street boutiques Chapel Street Bazaar Prahran Square Victoria Gardens... Read more
Victoria, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£21
Avg. dwell time/visit
60 mins
Men
49%
Women
51%
Weekly footfall
214,200
Age
(Z) 16-24 yrs - 18%
(Y) 25-39 yrs - 27%
(X) 40-58 yrs - 31%
(BB) 59-68 yrs - 24%
This data was provided by the location provider and data team.