CBD's Premier Location for Innovative Brand Experiences
200 George Street, situated within the iconic EY Centre in Sydney's CBD, offers an unparalleled platform for brand activations and experiential marketing. This premium retail space provides an ideal setting for creating memorable brand experiences among a diverse, affluent audience in one of Australia's most prestigious business districts. 200 George Street offers a dynamic platform for brand activations, combining architectural prestige with prime CBD location. Its strategic position and diverse audience provide the perfect stage for creating impactful brand moments in one of Sydney's most innovative office towers. With a versatile 155 square meter space featuring floor-to-ceiling windows, brands can engage with consumers in a high-visibility setting that reflects Sydney's modern, cosmopolitan character. The location's popularity among corporate professionals, tourists, and CBD visitors offers brands the opportunity to connect with a discerning clientele appreciative of quality and innovation. The combination of premium surroundings, innovative architecture, and consistent foot traffic makes 200 George Street an ideal location for a wide range of brand activations, from luxury product launches to tech showcases and interactive corporate experiences.
Key Features Located within the EY Centre, a premium-grade office tower Innovative design by award-winning architects Francis-Jones Morehen Thorp Distinctive closed cavity façade with timber blinds (world-first architectural innovation) Sleek design with floor-to-ceiling windows High foot traffic from corporate professionals and visitors Completed in 2016, offering modern amenities and infrastructure
Transport Links Train: Wynyard Station (5-minute walk) Bus: Multiple routes serving George Street Ferry: Circular Quay (10-minute walk) Light Rail: George Street light rail stops nearby
Nearby Attractions Sydney Opera House The Rocks historic precinct Museum of Contemporary Art Circular Quay Royal Botanic Garden Martin Place... Read more
New South Wales, Australia
Demographics
Avg. dwell time/visit
35 mins
% ABC1
42%
Avg. spend/visit
£24
Women
51%
Men
49%
Weekly footfall
266,000
Age
(Z) 16-24 yrs - 17%
(Y) 25-39 yrs - 28%
(X) 40-58 yrs - 30%
(BB) 59-68 yrs - 25%
This data was provided by the location provider and data team.