location:live partners with Future Stores to revolutionise retail media on Oxford Street

In a groundbreaking move set to transform the retail landscape, Location Live is thrilled to announce the official launch of Future Stores today, unveiling an innovative retail media platform on Oxford Street. This collaboration marks a significant leap forward in merging digital innovation with physical retail, creating unparalleled immersive brand experiences in the heart of London's premier shopping district.

Oxford Street, Europe's busiest shopping thoroughfare, is now home to a revolutionary concept that's redefining how brands engage with consumers. Future Stores, in partnership with Location Live, introduces a next-generation retail space that combines cutting-edge digital technology with the irreplaceable allure of physical retail. The 235m² showroom, situated in the bustling heart of Oxford Street, capitalises on its massive footfall of approximately 50,000 people daily. With 400m² of state-of-the-art LED screens, brands can now create captivating, immersive storytelling experiences that set new standards for experiential marketing in the UK.

The Future Stores platform goes beyond traditional retail or pop-up experiences, offering flexible booking periods ranging from 2 to 6 weeks. This allows for agile and timely brand activations, integrating awareness, consideration, and conversion stages to flatten the traditional marketing funnel. Advanced data capture capabilities provide actionable, real-time consumer insights and performance metrics, enabling data-driven marketing strategies that maximise ROI.

In today's digital age, the role of physical retail is evolving, and the Future Stores platform addresses this shift head-on. Powered by Location Live's expertise in live media and brand activation, it offers a seamless integration of digital and physical retail, creating a truly omnichannel experience. Immersive experiences foster stronger customer relationships and brand loyalty, while real-time insights allow brands to adapt and optimise their strategies on the fly. The central location and innovative concept naturally generate buzz, extending reach beyond the physical space and into the digital realm.

Choosing Oxford Street as the launchpad for this innovative concept was strategic. With over 150 million visitors annually and £9.4 billion in annual retail sales, it provides the perfect stage for brands to showcase their most creative and impactful experiential marketing campaigns to a diverse mix of domestic and international shoppers.


As the chosen partner for this venture, Location Live brings its extensive experience in location-based marketing and brand activations to the table. Our collaboration with Future Stores enables brands to maximise commercial and cultural relevance in the heart of London, leverage first-party data for tailored experiences, activate across the entire marketing funnel, showcase entire brand portfolios, and gain real-time customer insights beyond traditional focus groups.

With today's launch, the Future Stores platform offers brands an unparalleled opportunity to connect with consumers in meaningful, measurable ways through innovative retail media strategies. Neil Jones adds, "We're not just launching a new retail space; we're ushering in a new era of retail media that combines the best of digital innovation with the irreplaceable value of physical brand experiences."

The future of retail has arrived on Oxford Street, and Location Live is proud to be at the forefront of this exciting revolution in experiential marketing and brand activation. Are you ready to be part of the retail media revolution? Contact Location Live today to learn how you can leverage the Future Stores platform for your brand's next groundbreaking campaign.