INEOS Automotive's Landmark Activation at Battersea Power Station

In the heart of London, where industrial heritage meets modern innovation, INEOS Automotive has just set a new standard for brand activations. Their recent pop-up experience at the iconic Battersea Power Station wasn't just an event; it was a masterclass in experiential marketing that has left both visitors and industry insiders buzzing with excitement. Nestled within the transformed Battersea Power Station, Ground 5 provided the perfect backdrop for INEOS Automotive's showcase. This internal space, situated in Turbine Hall B between Superdry and Mango, offers a unique blend of historical grandeur and contemporary design. With its high-vaulted roof and multi-level visibility, Ground 5 ensures that brand activations capture attention from every angle. The spacious 6.5m x 10m x 2.1m internal area, combined with vertical visibility from balconied floors above and high foot traffic from diverse demographics, makes it an ideal location for impactful brand experiences.

INEOS Automotive didn't just park their vehicles in this prime location; they created an immersive experience that brought their brand to life. The star of the show was the limited edition Grenadier 1924, a rugged 4x4 that embodies the spirit of adventure and innovation. Visitors had the rare opportunity to get behind the wheel, turning passive observers into active participants. Interactive displays leveraged the space's features to showcase the Grenadier's capabilities and design, whilst the historical context of Battersea Power Station reinforced INEOS Automotive's commitment to British engineering excellence. In addition to Ground 5, INEOS Automotive took advantage of the Bandstand, a truly unique feature of Battersea Power Station. This glass cube suspended from the ceiling, complete with LED panels and customisable wrapping options, served as a high-tech beacon for the brand. Measuring 5.5m x 5.5m x 2.9m, the Bandstand's LED panels on three sides allowed for dynamic visual displays, with the option for full vinyl wrapping to maximise brand impact.

Battersea Power Station has firmly established itself as the ultimate brand activation venue, and it's not hard to see why. This Grade II* listed landmark draws 250,000 visitors weekly, offering a prime demographic with 68% ABC1 visitors and an average spend of £112 per visit. The diverse spaces available, from vast halls to intimate pop-ups, cater to various activation needs, ensuring that every brand can find its perfect fit. Excellent connectivity via tube, bus, river bus, and cycling routes makes it easily accessible, while the unique setting that blends heritage with modernity guarantees high visibility for any brand activation.

The INEOS Automotive pop-up at Battersea Power Station wasn't just successful; it was transformative. By choosing this iconic venue and leveraging its unique features, INEOS created more than a brand activation—they crafted an unforgettable experience that resonated with visitors and amplified their brand message. This case study demonstrates the immense potential that Battersea Power Station holds for brands looking to make a lasting impression.

Are you ready to electrify your audience and supercharge your brand? Battersea Power Station offers the voltage your next activation needs. Whether you're launching a product, creating an immersive experience, or looking to make a lasting impression, this venue provides the space, the audience, and the wow factor. Don't let your brand's next big moment fade into the background. Contact Location Live today to explore how we can help you harness the power of Battersea Power Station for your next brand activation. From conception to execution, we're here to ensure your brand doesn't just show up—it shows off. Ready to power up your brand? Let's create something extraordinary together at Battersea Power Station.