The lo:down on location:live

Here at location:live, we are in the business of connecting creatives and marketeers from brands and agencies to incredible activation space. However, just as there are many complexities involved with the procurement of space, we offer many solutions, depending on the level of support needed for your project. For the light touch, where speed and efficiency are paramount, our groundbreaking digital platform lo:live is the perfect tool for searching, planning and booking spaces across the UK and Europe, creating schedules and comparing demographic data on clear, easy to understand dashboards.

However, if your campaign is more complex, or you require spaces a little more unique or off-the-beaten-track, our team of location experts within location:live, can provide that extra level of service, as well as access to a black book of locations across the world. From simple to spectacular, our digital platform takes the guesswork and admin out of sourcing space, whilst our team of experts can provide the magic. Scroll to see some of our favourite location:live projects from over the past few years to help inspire your next project.

In need of our expertise? Get in touch with the team: hello@locationlive.co.uk

As the demand for brand pop-up units continues to rapidly increase, our bespoke location:live service is thriving. As well as the range of units available to explore and book on the lo:live platform, our location experts have an expansive range of further unique venues ready to be taken over by brands. For each and every brief, our expert team carefully selects the perfect unit tailored specifically to each campaign's objectives and requirements.

In October 2022, Japanese beauty brand, Shiseido celebrated their 150 year anniversary with their first ever UK pop-up. With the objective to provide an ‘immersive and sensorial brand experience’ for their customers, the pop-up offered various educational workshops, skincare and makeup masterclasses, and influencer talks, including ‘Menopause in Coversation’ with Lisa Snowdon and Dr Naomi. The experience was located on James Street in Covent Garden- the ideal location for the prestigious brand in a buzzing central London location with a high ABC1 demographic.

Read more about finding the right pop-up unit for your brand in our blog

Whether it is the first time you’re looking to activate outside of the UK, or you’re looking for a seamless way to find and book the best international locations for your brand, our global scouting team have you covered. From sourcing the perfect spaces, through to planning and booking your activation, our team can take your brand across the globe to reach continental audiences.

After successfully sourcing two ideal locations for their first ever UK pop-ups in December last year and February this year, Lounge Underwear trusted our expert global scouting team to source the perfect location for their first pop-up in Berlin! Located in the stunning Alhambra in Berlin, surrounded by several railway stations and multiple bars and restaurants, visitors could purchase the brand’s underwear and other apparel, as well as meet one of the brand’s key German influencers and purchase her range.

Read more about how to go international in our blog

Organising brand events that involve influencers or celebrities often entails juggling additional logistics and specific location requirements. Our team has the experience and resources to simplify your planning, taking into account all of your requirements, and finding you the right space.

To celebrate the launch of its brand new collection ‘Reflexions’, Pandora hosted two exclusive events, incorporating the empowerment of women's self-expression. The first invited influencers and the press, and the second, consumers. Both events introduced and showcased the jewellery, offering: sweet treats, stunning mirrored surroundings for a stylish photo op, and live music from singer and songwriter Mable. The brief required: two ‘cool’ iconic venues to host the various zones, suitable for the high profile artist, guests, and live music, located in London and Manchester, and close to public transport. So our team got to work, securing London's Village Underground and Manchester's Victoria Warehouse, ticking all the boxes.

Read more about planning influencer and celebrity events in our blog

When it comes to brand activations and events, we know that it’s not always as simple as choosing a space that ticks the footfall and demographic boxes. That’s why we offer our bespoke service, where our expert team is on hand to find you the perfect venue, no matter what the requirements are.

In summer last year, Haribo launched a giant inflatable arena for kids and adults to play hide and seek. The activation visited Manchester, Birmingham and London, where visitors could join in on the day or pre-book tickets online. The colourful and vibrant outdoor event encouraged thousands to join in on the classic family fun bringing people of all ages together. An exciting and key campaign for the brand, ensuring the location was perfect for each event was paramount, calling for our team expertise.

The brief requested: three uniquely large natural grassed areas of 30M x 30M, with high natural family footfall, all within a short distance to Haribo stores. Taking on the challenge, our team planned and booked: Heaton Park in Manchester, Cannon Hill Park in Birmingham, and Battersea Park in London. Despite the event coinciding with The Commonwealth Games in Birmingham, understandably dominating the council's time, our team successfully secured all locations, with each event a huge success!

Read more about how location:live think outside the campaign box in our blog

As more and more entrepreneurs storm the market with new and contemporary ideas, the fashion industry is becoming increasingly saturated. In order to gain consumer attention and stand out from the competition, established brands are looking for more extravagant ways to connect with their audiences through elaborate runway shows, immersive experiences and bold advertising campaigns. With fashion brands often in need of more bespoke and unique spaces to deliver ambitious activations, our highly experienced team specialise in finding the right location to meet the campaign's objectives.

In 2019, our team was tasked with finding the perfect venue for Burberry’s SS20 carbon-neutral run-way show, with models including Bella and Gigi Hadid. The space needed to encompass a lavish feel, allowing for a generous catwalk and giant sound system, able to hang from above. White City’s Troubadour theatre was the ideal venue to compliment the event and luxury brand, ensuring the event made a real fashion statement.

When luxury brands are looking to launch their latest collections with a bang, sportswear brands want to make a statement with a unique campaign, and giant designer bags are in need of a breathtaking placement, our location experts make it happen.

Read more about how to make a real fashion statement with location:live in our blog