Put your product directly in front of shoppers with a Roaming Permit at Westfield Southland.
Set in Melbourne’s high-growth south-eastern corridor, this flagship centre draws a wide catchment of families, professionals and students, delivering strong foot traffic seven days a week. Choose a half-day (4-hour) or full-day (8-hour) roaming session and move freely through prime retail zones—from the fresh-food market to fashion and lifestyle precincts—to maximise reach and engagement.
Roaming activations let your brand break free of a static site, creating multiple touchpoints and deeper interaction as shoppers explore the centre. With Southland’s proven spend per visit and excellent visibility, it’s the ideal stage for product launches, sampling drives and experiential pop-ups.
Whether you’re introducing a new FMCG line or running a seasonal promotion, a Roaming Permit at Westfield Southland offers a simple, high-impact way to connect with real shoppers and drive immediate brand awareness.... Read more