Mermaid Square is a unique outdoor space located centrally on the University of Birmingham campus. This site is perfect for compact activations such as pop-up stalls, product sampling, or small-scale experiential builds.
Named after the historic Mermaid Fountain sculpture that sits within it, the square combines aesthetic appeal with functional access. Surrounded by walking routes that connect the university’s main buildings, Mermaid Square experiences consistent foot traffic throughout the day—especially during peak student hours.... Read more