University of Birmingham

University of Birmingham attracts a steady stream of high-intent visitors each week, with 130000 people passing through. The average spend per visit is £20.00, and dwell time averages 30 minutes. 75% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 56% women and 44% men. In terms of age, 35% are 25–39, 22% are 40–58, 38% are 16–24, 5% are 59–68. With its strong footfall, affluent audience, and broad age distribution, University of Birmingham offers brands a commercially valuable environment to engage target customers.