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The Bullring Shopping Centre
Brand The Bull
New
Moor Street, Birmingham B5 4BU
Put your brand on Birmingham’s most famous landmark. Bullring’s bronze Bull stands in Rotunda Square, at the main entrance to Bullring, Grand Central and the city centre. It is a natural meeting point and one of the UK’s most photographed icons. Dressing the Bull gives brands a rare, high-impact takeover that shoppers stop to see, photograph and share, so your campaign reaches people well beyond the centre through organic social posts.
Past takeovers have dressed the Bull for Nike, Sephora and Aston Villa, ranging from custom kit and trainers to full festive installations. The centre has more than 36 million visitors a year, and its neighbours include Nike, Uniqlo and Next. That makes this a strong choice for product launches, store openings, sporting moments and seasonal campaigns.
Past takeovers have dressed the Bull for Nike, Sephora and Aston Villa, ranging from custom kit and trainers to full festive installations. The centre has more than 36 million visitors a year, and its neighbours include Nike, Uniqlo and Next. That makes this a strong choice for product launches, store openings, sporting moments and seasonal campaigns.
General
Audience
Rules & Regs
Media specs
Internal/External
External
Use of space
Nearby
Bullring Shopping Centre
Opening times
MONOpen 24h
TUEOpen 24h
WEDOpen 24h
THUOpen 24h
FRIOpen 24h
SATOpen 24h
SUNOpen 24h
VAT
Applicable VAT: UKApplicable VAT rate: 20%
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