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State Library Victoria
Price on application
SLV - Corner of La Trobe and Swanston Street
The rate shown reflects 2024–25 financial year fees and will be updated once new rates are confirmed. For 2025–26 pricing, please contact us.
Description
The Left Site at the State Library is a premium high-exposure activation space positioned on the prominent corner of La Trobe Street and Swanston Street — one of Melbourne’s busiest pedestrian intersections. This location captures continuous foot traffic from tram corridors, student movement, office workers, tourists, and city commuters moving between the CBD, RMIT, Melbourne Central and surrounding retail zones.
The site offers excellent visibility, strong dwell potential and natural congregation, making it ideal for brand activations, sampling, experiential marketing, information campaigns and promotional engagement. Its open layout and landmark positioning provide clear sightlines from multiple directions, ensuring strong brand presence and maximum exposure throughout the day.
The site offers excellent visibility, strong dwell potential and natural congregation, making it ideal for brand activations, sampling, experiential marketing, information campaigns and promotional engagement. Its open layout and landmark positioning provide clear sightlines from multiple directions, ensuring strong brand presence and maximum exposure throughout the day.
328 Swanston St, Melbourne VIC
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Space details
General
Demographics
Rules of space
Utilities
Operations
Rules & Regs
Media
Space size
- 6m (w) x 2.5m (l) x 1.4m (h)
Internal/External
- External
Type of space
- Sampling
- Brand experience
Nearby
- Melbourne Central Shopping Centre
- Queen Victoria Village shopping Centre
- RMIT University
GST
- Applicable GST: Australia
- Applicable GST rate: 10%
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