State Library Victoria attracts a steady stream of high-intent visitors each week, with 281110 people passing through. The average spend per visit is £48.00, and dwell time averages 45 minutes. 41% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 25% are 25–39, 32% are 40–58, 15% are 16–24, 28% are 59–68. With its strong footfall, affluent audience, and broad age distribution, State Library Victoria offers brands a commercially valuable environment to engage target customers.