The Main Entrance (Outdoor, Space 5) offers a 60 m² activation site immediately in front of the centre’s primary entrance on Potsdamer Strasse. Positioned at one of Berlin’s busiest squares, this space captures continuous pedestrian flow from office workers, residents, tourists, and visitors heading into the retail, dining, and leisure mix of the centre. With 20,000–24,000 daily visitors and more than 7.1 million annually, this forecourt zone ensures high visibility and a steady stream of potential brand interactions.
Perfectly suited for sampling campaigns, product demonstrations, compact pop-up retail, or experiential builds, the outdoor location offers direct exposure to passers-by as well as those entering or exiting the centre.... Read more