Das Center am Potsdamer Platz

Das Center am Potsdamer Platz attracts a steady stream of high-intent visitors each week, with 165000 people passing through. The average spend per visit is £60.00, and dwell time averages 75 minutes. 70% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 55% women and 45% men. In terms of age, 31% are 25–39, 24% are 40–58, 31% are 16–24, 14% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Das Center am Potsdamer Platz offers brands a commercially valuable environment to engage target customers.