The convergence of sports and live media offers a unique platform for brands to engage with audiences in real-time, fostering a connection that transcends the traditional advertising landscape.
There is an intrinsic value of tapping into the sports market, with a staggering 81% of fans who favour brands that create memorable experiences over those that don't. This statistic alone underscores the importance of brand activations in cultivating brand loyalty and enhancing consumer engagement. With sports fans being primed for positive memories and participation, brands have the opportunity to amplify these experiences through innovative sport activations.
The summer of sport is not just about passive viewership; it's an active engagement that thrives on the thrill of live competition. Sports activations provide a tangible way for brands to be part of these moments, creating shared memories that resonate long after the event concludes. Moreover, with a 67% increase in media coverage for women's sports since 2019 and soccer fans 2.7 times more likely to be consumer influencers, the potential for brand visibility and impact is immense.
And with spaces in the UK, France and Germany, as well as the ability to locate space anywhere in the world via our Studio team, we can help with any brief.
