Southbank Centre

Southbank Centre is Britain’s 5th busiest attraction, drawing close to 4 million visitors annually and up to 1,500 passers-by each hour. Positioned between Waterloo Station and the London Eye, with views across the Thames to Big Ben and the Houses of Parliament, it offers one of the most high-impact brand activation spots in central London.

From product launches and sampling campaigns to experiential pop-ups and global press moments, Southbank Centre provides flexible, high-footfall locations across Queen’s Walk, Southbank Centre Square, Builder’s Yard and Riverside Royal Festival Hall.

With seamless operational support, iconic surroundings, and year-round activation potential, it’s a proven destination for brands like Adidas, Disney, Burberry and PlayStation, and a prime opportunity to make your mark in the heart of Lambeth.