05 Jan 2024
With immediate access to over 1500 brand activation spaces globally, lo:live is the number one digital platform for searching, planning, and booking space. But what about when you have a challenging live media campaign with specific or unusual requirements? Our expert team is able to tackle any brief, with 10 years of experience specialising in the planning and placement of brand activations. We have an unbeatable resource of world-wide activation locations, including a number of hidden gems.
Carlsberg 0.0
A last minute email from Dublin required our team In Australia to work quickly, using their experience and relationships to turn around this experiential campaign in just over two weeks. Leveraging the global reach of the FIFA Women’s World Cup in Australia, we worked with Carlberg 0.0 to show their support for the Republic of Ireland’s Women’s football team in the largest way possible - by writing it in the sand on Bondi Beach!
Transformers “Rise of the Beast”
For the latest release from Paramount Pictures: “Transformers - Rise of the Beast”, Hello Social took over the entry to Taronga Zoo in Sydney. Two built-to-scale recreations of Optimus Prime and Optimus Primal guarded the entrance to the zoo, standing at six metres tall, this brand promotion ensured that the film was definitely front of mind for their family demographic.
UAP
Our team in Australia were well equipped to arrange permits for this Unidentified Aerial Potato to float across the Sydney skyline last Spring. To celebrate International Potato Day, Smiths and Akcelo launched their Spy Potato, complete with Goobledok, encouraging customers to look up to the skies and smile.
Rate your road
Bringing creativity to even the most serious of subjects, NRMA hosted press at their giant pothole. By choosing one of the most iconic backdrops in Australia, the Sydney Opera House, they were able to ensure that every PR and social media photograph would be picture perfect. Iconic locations such as these are in high demand as experiential marketing crosses paths more regularly with more traditional media. We can help you find the best activation space, regardless of your brief.
The Upside Down
The upside down appeared down under on Bondi Beach, as one of 15 sites in 14 cities to host the 20m x 16m rift. This experiential marketing installation appeared on the sand for the launch of season four of Stranger Things, complete with scientists patrolling the area, as well as life gaurds setting up a perimeter.
FIFA Women’s World Cup
What better way to introduce the new official match ball for the FIFA Women’s World Cup than flying over Sydney Harbour and straight into the media event. Working with agency Not So Normal Productions, the giant ball was certainly a spectacle, both in person and as a stand out content piece.
