Go international with location:live

The demand for activating internationally has steadily increased over the years as brands look to push the geographical boundaries and explore spreading their wings across continents. Although, expanding into new territory isn’t without its challenges, with diverse cultures requiring adaptations of products, advertising, and overall strategies to ensure connection with a new audience.

A successful global integration will see brands' market share soar, with the possibility of an ‘international toolkit’, where brands are able to create a guide on how to translate an umbrella idea into varying disciplines. As well as ensuring universal consistency, this strategy is cost effective, reducing time spent on individual market idea creation. Although a successful model for many market leading brands, it requires a heavy initial investment into market research to fully understand how this will translate into each culture.

As the power of social media now makes global reach possible without a physical presence, brands are able to test the waters before taking the plunge across seas, hence the uplift in brands attempting to do so. Despite this virtual window into international markets, this is no comparison to the impact of in-person interaction. If implemented well with enough market knowledge, those who are brave enough to take the leap and execute a physical presence in new markets will see significant growth in consumer engagement. However, this success heavily relies on positioning in the right location for your brand. Luckily, our global scouting team are location experts, making planning and booking international spaces effortless.

We have had the pleasure of working with brands on their first ever activations outside of the UK, as well as established international brands that, in choosing our team, are able to seamlessly book activations across the globe. Here is a snippet of some of the fantastic brands and activations planned and booked with us:

Looking to embark on a unique roadshow to transmit their company’s values and vision, luxury eyewear brand, Kering came to our team to find the perfect settings across Europe that would echo their brand positioning. Locating in three premium venues across London, Amsterdam and Belgium, the brand provided a luxurious and collaborative experience for retailers and influencers, showcasing various collections across multiple rooms.

Delivered by our expert team, Lego activated in 4 cities across Germany, with their ‘Pop & Play’ tour offering a 30 minute family experience to unleash creativity. Each location was carefully selected to ensure there was high foot traffic with a large percentage of the brands target audience, and all within 5 minutes walk from a Lego store.

After successfully sourcing two ideal locations for their first ever UK pop-ups in December last year and February this year, Lounge Underwear trusted our expert global scouting team to source the perfect location for their first pop-up in Berlin! Located in the stunning Alhambra in Berlin, surrounded by several railway stations and multiple bars and restaurants, visitors could purchase the brand’s underwear and other apparel, as well as meet one of the brand’s key German influencers and purchase her range.

Following their tour in Germany last year, Lego expanded their European reach with the support of our location experts. The activation visited Riem Arcaden, Germany, Westfield Forum Des Halles, France, and Westfield Mall of the Netherlands to promote the brand new Lego and Friends figures. All high footfall locations, with a large family audience to reach the brands target demographic.

As well as our bespoke service, you can instantly explore and book spaces across Europe on the lo:live platform. Visit our Europe collection for our top picks.