From Chicken Shop to Adidas Brand Paradise

At Location Live, we pride ourselves on turning the seemingly impossible into reality. When we were approached back in 2018 with a brief to create something truly disruptive for Adidas' new Glitch football boots launch, our Studio team's eyes lit up with excitement. This is exactly the kind of challenge we live for.

The result? A complete takeover of Perfect Fried Chicken on Well Street in Hackney on Thursday, 13th September 2018—transforming an ordinary local chicken shop into a buzzing branded experience that had the street style and football communities queuing around the block.

Adidas wanted something different. A space that would connect their innovative Glitch boots with street culture in an authentic way. Not another generic pop-up shop or predictable venue. They needed something that would create genuine buzz and allow for a complete transformation.

Our Studio team thrives on briefs like this. These location specialists (our curious and passionate space gurus) immediately began the hunt for the perfect venue that would align with the brand's vision while providing practical functionality.

After searching through our extensive database of thousands of locations, conducting street scouting, and making countless calls, we identified Perfect Fried Chicken in Hackney as the ideal canvas. The location offered the authentic urban environment Adidas was looking for, with the practical benefits of good footfall, appropriate size, and owners willing to collaborate on a complete takeover.

This Adidas activation exemplifies what our Studio team does best: turning seemingly impossible space requirements into reality. Whether it's transforming a chicken shop into a branded retail experience, converting a disused warehouse into an immersive event space, or finding that unicorn location no one else can source—we make it happen.

From initial briefing (yes, prepare for lots of questions) through site visits, negotiations, and all the way to go-live, our Studio team guides clients through every step of the journey with expertise and passion.

The Adidas Glitch chicken shop takeover stands as a testament to our core belief: with the right vision and the right space specialists, any location can be transformed into something extraordinary. Whatever your space requirements, Location Live can source it, and whatever the space is currently used for, we can arrange it to be used for another means.