This 6 by 8 metre space within Wynyard Park offers a prime venue for experiential marketing. Located in the heart of the city, this versatile area is strategically positioned to tap into the park's significant weekly footfall of 807,400 visitors. The park's diverse audience, ranging from office workers to tourists, ensures campaigns can cater to various demographics. Enhanced by excellent transport connectivity, this space serves as an ideal canvas for creating immersive and memorable brand experiences.... Read more
York Street
Others who have activated here
Space details
General
Demographics
Utilities
Operations
Other rules of space
Media
Projection Details
Space size
8m x 6m x 1m
External space
Use of space
Sampling
Brand experience
Nearby
offices
Wynyard Train station
Rules of space
No cover. Can BYO weighted marquee
Bump vehicles and any other vehicles that are not part of the approved display must exit Wynyard Park after offloading equipment and stocks, and must be parked elsewhere.
All activations must adhere to the Council’s Waste Policy. No flyers, balloons, and single-use plastic allowed.
To avoid the need to undergo DA: all branded structure must be 2.4m H or lower; UNbranded structure 6m H or lower; screens to be 4m x 3m or smaller.
Any branded structure is only allowed to bear branding up to 15-20% of the overall surface. The branding limit also applies to screen content.
Council will want to see drawings and dimensions of set and/or screen structure as well as the proposed designs/artwork of the screen wrap and video content before finalising and going into production.
Other op fees apply: vehicle access, overnight fee, bollards removal, etc.
Products to be distributed must be sample size. If the products are sold at by a local tenant, council may require you to source products to be sampled from said tenant. Sampling must only be a small component of a larger experiential activation.
Food sampling must have Temporary Food Premises registration and permit number.
Bump activities requiring vehicle access to sites within 100m of traffic lights and bus lanes must have a Traffic Control Plan.
No activations allowed on the grass of any council Parks.