Berlin's Charlottenburg Hub for Dynamic Brand Experiences
Wilma Shopping Centre, situated in Berlin's vibrant Charlottenburg district, offers an unparalleled platform for brand activations and experiential marketing. Opened in 2007 and recently modernised, this dynamic hub provides an ideal setting for creating memorable brand experiences among a diverse audience in one of Berlin's most bustling neighbourhoods. Wilma Shopping Centre offers a dynamic platform for brand activations, combining retail diversity with community engagement. Its strategic location and varied audience provide the perfect stage for creating impactful brand moments in one of Berlin's most established districts.
Key Features
Prime location in Charlottenburg with exceptional connectivity
Attracts up to six million visitors annually
Diverse array of shopping opportunities for domestic and international brands
Multifaceted destination with doctor's practices, dance studio, and citizen's bureau
Modern facilities recently updated
Transport Links
U-Bahn: Nearest station to be confirmed
Bus: Multiple routes serving the area
Cycling: Local cycle paths and bike-sharing stations nearby... Read more
Germany, Europe
Demographics
% ABC1
69%
Avg. spend/visit
£65
Avg. dwell time/visit
52 mins
Men
52%
Women
48%
Weekly footfall
111,538
Age
(Z) 16-24 yrs - 10%
(Y) 25-39 yrs - 24%
(X) 40-58 yrs - 41%
(BB) 59-68 yrs - 25%
This data was provided by the location provider and data team.