Westfield Parramatta: Sydney’s Dynamic Retail & Lifestyle Hub
Strategically positioned in Sydney’s second city, Westfield Parramatta is a premier retail destination located 30 kilometres west of the CBD. With unparalleled connectivity to major rail and bus networks and a large office workforce, the centre is an ideal location for casual leasing, brand activations, and experiential marketing.
Catering to a trade area population of over 1.1 million residents and a total accessible market of 2.6 million residents, Westfield Parramatta is one of Australia’s largest shopping centres, offering unrivaled brand exposure and foot traffic.
Retail & Lifestyle Offerings
Westfield Parramatta is home to:
David Jones, Myer, Kmart, Target, Coles, and Woolworths
423 specialty stores, including international brands Uniqlo and Zara
Event Cinemas complex, enhancing the entertainment and leisure experience
Key Market Insights
Total Trade Area retail spend: $14.1 billion (2023)
Main Trade Area retail spend: $4.6 billion (2023)
Young, diverse population: 41% of residents aged 15-39 (compared to 36% Sydney Metro average)
Cultural diversity: 55% of residents born outside Australia, above the Sydney Metro average of 40%
Why Choose Westfield Parramatta for Casual Leasing?
Prime casual leasing opportunities in one of Australia’s busiest shopping centres
High foot traffic from a young, diverse, and highly engaged audience
Unrivaled public transport connectivity, maximizing accessibility for shoppers
Strategic retail mix offering opportunities across fashion, dining, lifestyle, and entertainment
Transport Links
Train: Direct access to Parramatta Station, one of Sydney’s busiest transport hubs
Bus: Major interchange serving the centre
Car: Ample parking available... Read more
New South Wales, Australia
Demographics
Avg. dwell time/visit
90 mins
% ABC1
42%
Avg. spend/visit
£20
Women
51%
Men
49%
Weekly footfall
558,482
Age
(Z) 16-24 yrs - 18%
(Y) 25-39 yrs - 29%
(X) 40-58 yrs - 30%
(BB) 59-68 yrs - 23%
This data was provided by the location provider. Data is common to all spaces within the location.