Westfield Parramatta is located in Sydney’s vibrant second city, approximately 30 kilometres west of the CBD.
Strategically positioned in the heart of greater Sydney and benefiting from its proximity to major rail and bus connections and a sizeable office workforce, the centre currently caters to a trade area population in excess of 1.1 million residents, with a total accessible market of 2.6 million residents. One of Australia’s largest shopping centres, Westfield Parramatta is home to David Jones, Myer, Kmart, Target, Coles and Woolworths. There is an Event Cinemas complex on site and approximately 423 specialty stores as well as international mini-majors Uniqlo and Zara.
The total retail spend by the Westfield Parramatta Total Trade Area was estimated at $14.1 billion in 2023 while the total retail spend by the Main Trade Area was estimated at $4.6 billion. The centre’s Main Trade Area is home to a young, culturally diverse population. In 2021 (Census), 41% of residents are aged 15-39 compared to 36% in the Sydney Metro area. Approximately 55% of residents were born outside Australia, which is above the Sydney Metro average of 40%.... Read more
New South Wales, Australia
Demographics
Avg. dwell time/visit
90 mins
% ABC1
42%
Avg. spend/visit
£21
Women
51%
Men
49%
Weekly footfall
558,482
Age
(Z) 16-24 yrs - 18%
(Y) 25-39 yrs - 29%
(X) 40-58 yrs - 30%
(BB) 59-68 yrs - 23%
This data was provided by the location provider. Data is common to all spaces within the location.