Westfield Mall of Scandinavia attracts a steady stream of high-intent visitors each week, with 284615 people passing through. The average spend per visit is £79.00, and dwell time averages 83 minutes. 62% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 58% women and 42% men. In terms of age, 40% are 25–39, 15% are 40–58, 39% are 16–24, 6% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Westfield Mall of Scandinavia offers brands a commercially valuable environment to engage target customers.