Getting started:you've completed 0% of your lo:live journey
0%
Loading
Shopping Centres
Westfield Fountain Gate
Main information
Description
Located 45 kilometres south-east of Melbourne CBD, Westfield Fountain Gate is one of Australia’s largest shopping centres, offering prime opportunities for casual leasing, brand activations, and experiential marketing. Positioned in one of Victoria’s fastest-growing municipalities, the centre caters to a trade area population of over 635,000 residents, with a total accessible market of 1.5 million.
Retail & Lifestyle Offerings
Westfield Fountain Gate is home to:
Myer, BIG W, Kmart, Target, Coles, Woolworths, ALDI, and Apple
415 specialty stores, providing a diverse mix of local and international brands
Village Roadshow cinema, enhancing entertainment offerings
Key Market Insights
Total Trade Area retail spend: $8.7 billion (2023)
Main Trade Area retail spend: $5.9 billion (2023)
High home ownership rates: 76% of Main Trade Area residents own or are paying a mortgage (compared to 69% Melbourne Metro average)
Strong family demographic: 38% of households have children under 15, well above the Melbourne Metro average of 28%
Diverse workforce composition:
63% of residents work in managerial, professional, or other white-collar roles
37% work in blue-collar roles, ensuring a broad consumer base
Why Choose Westfield Fountain Gate for Casual Leasing?
Prime casual leasing opportunities in one of Australia’s busiest retail hubs
High-growth trade area, ensuring strong customer engagement and foot traffic
High family concentration, making it ideal for brands targeting parents and children
Diverse retail mix, attracting a broad audience from professionals to families
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Bus: Multiple routes serving the centre
Car: Convenient access via major roads, with ample parking available
Retail & Lifestyle Offerings
Westfield Fountain Gate is home to:
Myer, BIG W, Kmart, Target, Coles, Woolworths, ALDI, and Apple
415 specialty stores, providing a diverse mix of local and international brands
Village Roadshow cinema, enhancing entertainment offerings
Key Market Insights
Total Trade Area retail spend: $8.7 billion (2023)
Main Trade Area retail spend: $5.9 billion (2023)
High home ownership rates: 76% of Main Trade Area residents own or are paying a mortgage (compared to 69% Melbourne Metro average)
Strong family demographic: 38% of households have children under 15, well above the Melbourne Metro average of 28%
Diverse workforce composition:
63% of residents work in managerial, professional, or other white-collar roles
37% work in blue-collar roles, ensuring a broad consumer base
Why Choose Westfield Fountain Gate for Casual Leasing?
Prime casual leasing opportunities in one of Australia’s busiest retail hubs
High-growth trade area, ensuring strong customer engagement and foot traffic
High family concentration, making it ideal for brands targeting parents and children
Diverse retail mix, attracting a broad audience from professionals to families
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Bus: Multiple routes serving the centre
Car: Convenient access via major roads, with ample parking available
Victoria, Australia
Demographics
Avg. dwell time/visit
90 mins
% ABC1
21%
Avg. spend/visit
£48
Women
50%
Men
50%
Weekly footfall
301,116
This data was provided by the location provider. Data is common to all spaces within the location. 1.Weekly Footfall: Scentre Group Customer Visits - Annualised 2023 traffic, averaged by week. 3./5./7. ABC1%(% of total household with a HH income over $165K within Westfield TTA.), Avg spend per head (AUD), Age Demographic: Urbis 2024, ABS (incl. Census 2021), CommBankiQ 4.Avg. Dwell Time/Visit: Scentre Group Casual Parking Dwell, 2020, Avg of Ticketless parking across 23 AUS centres. 6.Gender Demographic: Roy Morgan Single Source Australia: Dec 2021 – Mar 2024, P14+, Among Scentre Group Trade Areas.
Floor plan
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions