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Stadiums
From £2,176/day
Olympic Way
Main information
Description
Please note rate increase on Stadium Event Days - £6,218
Olympic Way is known by fans across the world as ‘Wembley Way’. Previous brands activating here include Carabao, Mind, ASOS, along with community parades, processions, festivals, fitness events and gatherings. Over 75% arrive of pedestrian traffic heading to the 90,000-capacity National Stadium from Wembley Park tube station walk down ‘Olympic Way’, so imagine the potential when coinciding activations with live events. But every day on Olympic Way is a bonanza for brands and perfect for high-footfall sampling.
Olympic Way is known by fans across the world as ‘Wembley Way’. Previous brands activating here include Carabao, Mind, ASOS, along with community parades, processions, festivals, fitness events and gatherings. Over 75% arrive of pedestrian traffic heading to the 90,000-capacity National Stadium from Wembley Park tube station walk down ‘Olympic Way’, so imagine the potential when coinciding activations with live events. But every day on Olympic Way is a bonanza for brands and perfect for high-footfall sampling.
Wembley Park Boulevard, Wembley
Space details
General
Demographics
Operations
Space size
- 4m x 6m x 3m
- External space
Use of space
- Sampling
- Brand experience
Nearby
- Boxpark
- Troubador Theatre
Rules of space
- The minimum space booking period is 1 day.
- The weekend for this space is from Saturday to Sunday. To activate on a weekend you must book at least 1 of these days.
- No shopping centre, private renting schemes, residential agents, Food and Beverage venues brands are permitted.
- No Smoking or Vaping Brands Permitted.
- Street Trading license fees: £177 per stadium event day and £3 per msq on non stadium event days
- Please note rate increase on Stadium Day £6,218
- All stadium event day use is subject to brand and activity being approved by Wembley Stadium and Quintain
- Any bookings through the portal are not confirmed and will require additional approval by Wembley Park stakeholders
- Any requests for plot use on a stadium event day will need to be submitted a minimum of 14 working days prior to the event day.
VAT
- Applicable VAT: UK
- Applicable VAT rate: 20%