Victoria Square Belfast attracts a steady stream of high-intent visitors each week, with 200000 people passing through. The average spend per visit is £111.00, and dwell time averages 75 minutes. 89% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 42% women and 58% men. In terms of age, 32% are 25–39, 33% are 40–58, 16% are 16–24, 19% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Victoria Square Belfast offers brands a commercially valuable environment to engage target customers.