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Green Spaces
Tumbalong Park
Description
Where Brands Come Alive in Sydney's Vibrant Darling Harbour
Tumbalong Park, nestled in the heart of Sydney's iconic Darling Harbour, offers an exceptional canvas for brand activations and experiential marketing. Attracting over 27 million annual visitors, this urban playground provides a unique blend of natural beauty, family-friendly attractions, and vibrant nightlife, creating an unparalleled setting for immersive brand experiences. Tumbalong Park offers a dynamic and visually striking platform for brands to shine in Sydney's most beloved harbourside precinct. Its unmatched blend of family appeal and nightlife energy, diverse audience, and constant buzz of activity make it the ultimate destination for creating powerful brand moments and unforgettable experiential marketing campaigns.
Key Features:
Central location in Darling Harbour
Family-friendly precinct with exceptional children's playground
Transforms from daytime family space to evening entertainment hub
Stunning backdrop of Sydney's skyline
Audience Reach:
Tumbalong Park's diverse offerings draw a wide-ranging audience, from local Sydney families and young professionals to interstate and international tourists. This varied foot traffic offers brands the opportunity to engage with multiple demographics throughout the day and night, maximising exposure and impact.
Brand Activation Potential:
The park's versatile spaces and stunning scenery make it ideal for creating immersive brand experiences. From daytime family-oriented activations to evening product launches and pop-up events, Tumbalong Park provides a backdrop that elevates brand storytelling and creates Instagram-worthy moments against Sydney's iconic harbour.
Seasonal Highlights:
Summer: Sunbathers relax on lawns, with fountains for cooling off
Year-round: Alfresco dining options including popular restaurant chains
Nearby Attractions:
SEA LIFE Sydney Aquarium
Wild Life Sydney Zoo
Australian National Maritime Museum
ICC Sydney
Tumbalong Park, nestled in the heart of Sydney's iconic Darling Harbour, offers an exceptional canvas for brand activations and experiential marketing. Attracting over 27 million annual visitors, this urban playground provides a unique blend of natural beauty, family-friendly attractions, and vibrant nightlife, creating an unparalleled setting for immersive brand experiences. Tumbalong Park offers a dynamic and visually striking platform for brands to shine in Sydney's most beloved harbourside precinct. Its unmatched blend of family appeal and nightlife energy, diverse audience, and constant buzz of activity make it the ultimate destination for creating powerful brand moments and unforgettable experiential marketing campaigns.
Key Features:
Central location in Darling Harbour
Family-friendly precinct with exceptional children's playground
Transforms from daytime family space to evening entertainment hub
Stunning backdrop of Sydney's skyline
Audience Reach:
Tumbalong Park's diverse offerings draw a wide-ranging audience, from local Sydney families and young professionals to interstate and international tourists. This varied foot traffic offers brands the opportunity to engage with multiple demographics throughout the day and night, maximising exposure and impact.
Brand Activation Potential:
The park's versatile spaces and stunning scenery make it ideal for creating immersive brand experiences. From daytime family-oriented activations to evening product launches and pop-up events, Tumbalong Park provides a backdrop that elevates brand storytelling and creates Instagram-worthy moments against Sydney's iconic harbour.
Seasonal Highlights:
Summer: Sunbathers relax on lawns, with fountains for cooling off
Year-round: Alfresco dining options including popular restaurant chains
Nearby Attractions:
SEA LIFE Sydney Aquarium
Wild Life Sydney Zoo
Australian National Maritime Museum
ICC Sydney
New South Wales, Australia
Demographics
% ABC1
42%
Avg. spend/visit
£23
Avg. dwell time/visit
42 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
Tumbalong Park
