Toison d'Or attracts a steady stream of high-intent visitors each week, with 159615 people passing through. The average spend per visit is £136.00, and dwell time averages 114 minutes. 69% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 59% women and 41% men. In terms of age, 35% are 25–39, 33% are 40–58, 17% are 16–24, 15% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Toison d'Or offers brands a commercially valuable environment to engage target customers.