The Potteries Centre is the largest mall in Staffordshire, offering an excellent platform for experiential marketing and brand activations. Its central location and diverse offerings make it ideal for engaging with a wide range of visitors from the local area.
Key features:
1 million monthly visitors
Two spaces available for brand promotions on the middle floor
Large retail mix including major high street brands
Nine-screen cinema and various restaurants
Regular events including an indoor beach in summer
Transport links:
Car: 900 parking spaces in multi-story car parks
Bus: Several routes serve Stoke-on-Trent city centre
Train: Stoke-on-Trent station a short distance away
Cycling: Cycle parking available
Nearby areas of interest:
Piccadilly Shopping Arcade: Additional retail area
Central Forest Park: Large public green space
Potteries Museum & Art Gallery: Major cultural attraction
Hanley Park: Historic public park
Regent Theatre: Major performance venue
The Potteries Centre's position as the main shopping destination in Stoke-on-Trent, combined with its diverse offerings and high footfall, creates excellent opportunities for engaging brand experiences. The mix of shoppers, families, and both younger and older demographics offers a varied audience for impactful marketing campaigns in this key Staffordshire retail hub.... Read more
The Midlands, England
Demographics
% ABC1
35%
Avg. spend/visit
£60
Avg. dwell time/visit
85 mins
Men
34%
Women
66%
Weekly footfall
215,000
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 19%
This data was provided by the location provider. Data is common to all spaces within the location.