The Potteries Centre

The Potteries Centre attracts a steady stream of high-intent visitors each week, with 173000 people passing through. The average spend per visit is £60.00, and dwell time averages 77 minutes. 35% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 68% women and 32% men. In terms of age, 35% are 25–39, 26% are 40–58, 20% are 16–24, 19% are 59–68. With its strong footfall, affluent audience, and broad age distribution, The Potteries Centre offers brands a commercially valuable environment to engage target customers.