The Old Truman Brewery attracts a steady stream of high-intent visitors each week, with 120000 people passing through. The average spend per visit is £52.00, and dwell time averages 45 minutes. 65% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 60% women and 40% men. In terms of age, 44% are 25–39, 15% are 40–58, 32% are 16–24, 9% are 59–68. With its strong footfall, affluent audience, and broad age distribution, The Old Truman Brewery offers brands a commercially valuable environment to engage target customers.