SXSW Sydney 2025 attracts a steady stream of high-intent visitors each week, with 38000 people passing through. The average spend per visit is £160.00, and dwell time averages 120 minutes. 95% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 55% women and 45% men. In terms of age, 40% are 25–39, 43% are 40–58, 12% are 16–24, 5% are 59–68. With its strong footfall, affluent audience, and broad age distribution, SXSW Sydney 2025 offers brands a commercially valuable environment to engage target customers.