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Beaches & Waterfronts, Green Spaces
St Kilda Pier
Main information
Description
As one of Melbourne’s most beloved coastal landmarks, St Kilda Pier offers a unique and picturesque setting for casual leasing, brand activations, and experiential marketing. Dating back to the 1800s, this historic pier provides breathtaking views of Port Phillip Bay and the city skyline, creating an unparalleled backdrop for immersive brand experiences.
Key Features
Historic pier with panoramic bay and city views, ensuring high-impact visual appeal
Popular destination for both locals and tourists, guaranteeing consistent foot traffic
Unique blend of natural beauty and urban charm, providing a distinctive activation environment
Home to the famous St Kilda penguin colony, adding a strong nature-driven attraction
Audience Reach
With over 245,000 weekly visitors, St Kilda Pier attracts a diverse mix of:
Melbourne locals, seeking outdoor leisure and waterfront experiences
Interstate travellers and international tourists, expanding brand reach
Young beachgoers and families, ideal for lifestyle and recreational activations
Culture enthusiasts and nature lovers, offering broad engagement opportunities
Casual Leasing & Brand Activation Potential
St Kilda Pier’s open-air setting and stunning coastal backdrop provide an ideal stage for:
Sunset product launches and high-impact brand showcases
Pop-up activations with an experiential, lifestyle, or coastal theme
Interactive seaside experiences and immersive installations
Wellness, outdoor, and fitness-based activations aligned with the pier’s vibrant atmosphere
Transport Links
Tram: Route 96 to St Kilda Beach
Bus: Multiple routes serving St Kilda
Bike: Easily accessible via beachside cycling paths
Nearby Attractions
Luna Park – Melbourne’s iconic amusement park
St Kilda Beach – a hotspot for sun-seekers and water sports
Acland Street’s café and restaurant strip – home to Melbourne’s best desserts and coffee culture
Palais Theatre – a historic live performance venue
Why Choose St Kilda Pier for Casual Leasing?
Prime casual leasing opportunities in one of Melbourne’s most scenic and high-traffic coastal destinations
Diverse and engaged audience, ensuring high interaction and brand exposure
Unmatched visual setting, ideal for photo-friendly, shareable brand moments
Strong alignment with lifestyle, travel, outdoor, and wellness activations
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Key Features
Historic pier with panoramic bay and city views, ensuring high-impact visual appeal
Popular destination for both locals and tourists, guaranteeing consistent foot traffic
Unique blend of natural beauty and urban charm, providing a distinctive activation environment
Home to the famous St Kilda penguin colony, adding a strong nature-driven attraction
Audience Reach
With over 245,000 weekly visitors, St Kilda Pier attracts a diverse mix of:
Melbourne locals, seeking outdoor leisure and waterfront experiences
Interstate travellers and international tourists, expanding brand reach
Young beachgoers and families, ideal for lifestyle and recreational activations
Culture enthusiasts and nature lovers, offering broad engagement opportunities
Casual Leasing & Brand Activation Potential
St Kilda Pier’s open-air setting and stunning coastal backdrop provide an ideal stage for:
Sunset product launches and high-impact brand showcases
Pop-up activations with an experiential, lifestyle, or coastal theme
Interactive seaside experiences and immersive installations
Wellness, outdoor, and fitness-based activations aligned with the pier’s vibrant atmosphere
Transport Links
Tram: Route 96 to St Kilda Beach
Bus: Multiple routes serving St Kilda
Bike: Easily accessible via beachside cycling paths
Nearby Attractions
Luna Park – Melbourne’s iconic amusement park
St Kilda Beach – a hotspot for sun-seekers and water sports
Acland Street’s café and restaurant strip – home to Melbourne’s best desserts and coffee culture
Palais Theatre – a historic live performance venue
Why Choose St Kilda Pier for Casual Leasing?
Prime casual leasing opportunities in one of Melbourne’s most scenic and high-traffic coastal destinations
Diverse and engaged audience, ensuring high interaction and brand exposure
Unmatched visual setting, ideal for photo-friendly, shareable brand moments
Strong alignment with lifestyle, travel, outdoor, and wellness activations
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Victoria, Australia
Demographics
Avg. dwell time/visit
70 mins
% ABC1
41%
Avg. spend/visit
£23
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
map
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions