Positioned at the top landing of the Bourke Street Stairs, this high-visibility zone captures continuous foot traffic from Bourke Street Bridge entering the main concourse. The space is ideal for premium sampling and branded activations that benefit from strong commuter exposure. With clear sightlines across the upper concourse and proximity to key pedestrian flows, it provides a prime opportunity for brands to engage large daily audiences through visually elevated, well-presented installations.... Read more
General
Audience
Operations
Rules & Regs
Additional costs
Media
Media specs
Size
3m (width) x 3m (length) x 1.4m (height)
Internal/External
Internal
Use of space
SamplingBrand experience
Nearby
Etihad Stadium (Marvel Stadium), Docklands Precinct, Collins Square, Spencer Outlet Centre, DFO South Wharf, Crown Melbourne, Bourke Street Mall