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Beaches & Waterfronts, City Squares
Southbank Spillway
Main information
Description
Southbank Spillway: Where Brands Shine Along Melbourne’s Cultural Riverfront
About Southbank Spillway
Nestled along Melbourne’s iconic Yarra River, Southbank Spillway offers a prime platform for casual leasing, brand activations, and experiential marketing. As part of the bustling Southbank Promenade, this high-energy riverside precinct attracts nearly 300,000 weekly visitors, making it an unmatched setting for impactful brand engagement.
Key Features
Prime riverside location with stunning city views
High-footfall area within the Southbank Promenade
Proximity to world-class cultural institutions, ensuring diverse audience reach
Surrounded by a bustling entertainment and dining scene
Audience Reach
Southbank Spillway’s central positioning draws a broad audience, including:
Locals and city professionals, ensuring weekday engagement
Interstate travellers and international tourists, providing global brand exposure
Culture enthusiasts and event-goers, engaging with nearby arts and entertainment venues
Dining and leisure seekers, creating high dwell-time opportunities
Casual Leasing & Brand Activation Potential
With its high visibility and open layout, Southbank Spillway is perfect for:
Immersive brand storytelling and pop-up installations
Interactive experiential activations
Luxury, lifestyle, and cultural brand showcases
Instagram-worthy events that maximize social engagement
Transport Links
Train: Flinders Street Station nearby
Tram: Multiple routes along St Kilda Road
Bus: Accessible via numerous CBD routes
Nearby Attractions
National Gallery of Victoria (NGV)
Australian Centre for the Moving Image (ACMI)
Arts Centre Melbourne
Crown Entertainment Complex
Why Choose Southbank Spillway for Casual Leasing?
Prime casual leasing opportunities in Melbourne’s premier riverside precinct
High visitor numbers and diverse audience mix, ensuring strong brand exposure
Vibrant cultural and entertainment surroundings, ideal for premium activations
Scenic backdrop and open-air environment, perfect for memorable brand experiences
About Southbank Spillway
Nestled along Melbourne’s iconic Yarra River, Southbank Spillway offers a prime platform for casual leasing, brand activations, and experiential marketing. As part of the bustling Southbank Promenade, this high-energy riverside precinct attracts nearly 300,000 weekly visitors, making it an unmatched setting for impactful brand engagement.
Key Features
Prime riverside location with stunning city views
High-footfall area within the Southbank Promenade
Proximity to world-class cultural institutions, ensuring diverse audience reach
Surrounded by a bustling entertainment and dining scene
Audience Reach
Southbank Spillway’s central positioning draws a broad audience, including:
Locals and city professionals, ensuring weekday engagement
Interstate travellers and international tourists, providing global brand exposure
Culture enthusiasts and event-goers, engaging with nearby arts and entertainment venues
Dining and leisure seekers, creating high dwell-time opportunities
Casual Leasing & Brand Activation Potential
With its high visibility and open layout, Southbank Spillway is perfect for:
Immersive brand storytelling and pop-up installations
Interactive experiential activations
Luxury, lifestyle, and cultural brand showcases
Instagram-worthy events that maximize social engagement
Transport Links
Train: Flinders Street Station nearby
Tram: Multiple routes along St Kilda Road
Bus: Accessible via numerous CBD routes
Nearby Attractions
National Gallery of Victoria (NGV)
Australian Centre for the Moving Image (ACMI)
Arts Centre Melbourne
Crown Entertainment Complex
Why Choose Southbank Spillway for Casual Leasing?
Prime casual leasing opportunities in Melbourne’s premier riverside precinct
High visitor numbers and diverse audience mix, ensuring strong brand exposure
Vibrant cultural and entertainment surroundings, ideal for premium activations
Scenic backdrop and open-air environment, perfect for memorable brand experiences
Victoria, Australia
Demographics
Avg. dwell time/visit
40 mins
% ABC1
41%
Avg. spend/visit
£25
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
Southbank Spillway
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions