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Beaches & Waterfronts, City Squares
Southbank Spillway
Main information
Description
Where Brands Shine Along Melbourne's Cultural Riverfront
Nestled along Melbourne's iconic Yarra River, Southbank Spillway offers a prime location for brand activations and experiential marketing. This vibrant section of the Southbank Promenade, attracting nearly 300,000 weekly visitors, provides an unparalleled backdrop for creating memorable brand experiences in the heart of Melbourne's cultural and entertainment precinct. Southbank Spillway offers a vibrant and accessible platform for brand activations in the heart of Melbourne's cultural riverside. Its central location, diverse audience, and constant energy provide the perfect environment for creating memorable brand moments and engaging experiential marketing campaigns.
Key Features:
Prime riverside location with stunning city views
Part of the lively Southbank Promenade
Proximity to world-class cultural institutions
Bustling entertainment and dining scene
Audience Reach:
Southbank Spillway's strategic position draws a diverse crowd of locals, interstate visitors, and international tourists. This varied foot traffic encompasses culture enthusiasts, dining aficionados, and leisure seekers, offering brands a unique opportunity to connect with multiple demographics in a vibrant, urban setting.
Brand Activation Potential:
The Spillway's open layout and high visibility make it perfect for creating immersive brand experiences. From pop-up installations to interactive marketing campaigns, Southbank Spillway provides a dynamic backdrop that elevates brand storytelling and creates lasting impressions against Melbourne's iconic skyline.
Transport Links:
Train: Flinders Street Station nearby
Tram: Multiple routes along St Kilda Road
Bus: Accessible via numerous CBD routes
Nearby Attractions:
National Gallery of Victoria
Australian Centre for the Moving Image (ACMI)
Arts Centre Melbourne
Crown Entertainment Complex
Nestled along Melbourne's iconic Yarra River, Southbank Spillway offers a prime location for brand activations and experiential marketing. This vibrant section of the Southbank Promenade, attracting nearly 300,000 weekly visitors, provides an unparalleled backdrop for creating memorable brand experiences in the heart of Melbourne's cultural and entertainment precinct. Southbank Spillway offers a vibrant and accessible platform for brand activations in the heart of Melbourne's cultural riverside. Its central location, diverse audience, and constant energy provide the perfect environment for creating memorable brand moments and engaging experiential marketing campaigns.
Key Features:
Prime riverside location with stunning city views
Part of the lively Southbank Promenade
Proximity to world-class cultural institutions
Bustling entertainment and dining scene
Audience Reach:
Southbank Spillway's strategic position draws a diverse crowd of locals, interstate visitors, and international tourists. This varied foot traffic encompasses culture enthusiasts, dining aficionados, and leisure seekers, offering brands a unique opportunity to connect with multiple demographics in a vibrant, urban setting.
Brand Activation Potential:
The Spillway's open layout and high visibility make it perfect for creating immersive brand experiences. From pop-up installations to interactive marketing campaigns, Southbank Spillway provides a dynamic backdrop that elevates brand storytelling and creates lasting impressions against Melbourne's iconic skyline.
Transport Links:
Train: Flinders Street Station nearby
Tram: Multiple routes along St Kilda Road
Bus: Accessible via numerous CBD routes
Nearby Attractions:
National Gallery of Victoria
Australian Centre for the Moving Image (ACMI)
Arts Centre Melbourne
Crown Entertainment Complex
Victoria, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£25
Avg. dwell time/visit
40 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
Southbank Spillway
