Slum Dunk North Festival attracts a steady stream of high-intent visitors each week, with 35000 people passing through. The average spend per visit is £120.00, and dwell time averages 480 minutes. 65% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 53% women and 47% men. In terms of age, 44% are 25–39, 40% are 40–58, 8% are 16–24, 8% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Slum Dunk North Festival offers brands a commercially valuable environment to engage target customers.