Sausage & Cider Festival Nottingham ( 30th May 2026 ) is a feel-good summer event that brings together great food, live music and vibrant social energy in one of the UK’s most popular touring festival formats. As part of a nationwide series spanning 20+ locations, the event attracts large, engaged crowds looking to enjoy a lively, flavour-led experience, making it an ideal setting for brands seeking high-impact exposure.
With a strong 18–44 audience demographic (230,000 across the tour), balanced gender split (48% women / 52% men), and a highly social, experience-driven crowd, the festival provides an excellent platform for experiential marketing, casual leasing and sampling campaigns. The Nottingham event features two activation spaces of varying sizes, enabling brands to deliver pop-up retail, product launches, interactive experiences and sampling activations within a high-footfall environment. Surrounded by food traders, bars and live entertainment, these spaces are designed to maximise dwell time, encourage engagement and drive authentic brand connections.
Transport Links:
Nottingham city centre location with strong regional catchment.
Nottingham Railway Station – direct connections to London, Birmingham and across the Midlands.
Extensive tram and bus network serving the city and event areas.
Easy access via M1 motorway for regional and national travel.
Walkable access from key city centre locations and amenities.... Read more