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High Streets
Rundle Mall
Main information
Description
Where Brands Thrive in South Australia's Retail Heart
Rundle Mall, Australia's first pedestrian mall, stands as the cornerstone of South Australia's retail landscape. Attracting over 400,000 weekly visitors, this bustling thoroughfare in the heart of Adelaide offers an unparalleled platform for brand activations and experiential marketing, seamlessly blending shopping, culture, and entertainment. Rundle Mall offers a vibrant and accessible platform for brand activations in the heart of Adelaide's shopping district. Its central location, diverse audience, and constant buzz provide the perfect stage for creating impactful brand moments and engaging experiential marketing campaigns.
Key Features:
Australia's oldest pedestrian mall
Home to 700 retailers across 16 arcades and side streets
Year-round calendar of events and activations
Central location connecting Adelaide's east and west ends
Audience Reach:
Rundle Mall's diverse retail mix and central location draw a wide-ranging audience, from local shoppers and students to office workers and tourists. This varied demographic allows brands to tailor their activations to specific target markets while benefiting from high visibility to a broader audience.
Brand Activation Potential:
The mall's pedestrianised layout and constant foot traffic make it ideal for creating immersive brand experiences. From pop-up shops and product demonstrations to large-scale marketing campaigns, Rundle Mall provides a dynamic backdrop for brands to create memorable moments that resonate with Adelaide's diverse community.
Transport Links:
Tram: Stops along North Terrace
Bus: Multiple routes serving the CBD
Train: Adelaide Railway Station nearby
Nearby Attractions:
Adelaide Arcade
Art Gallery of South Australia
South Australian Museum
University of Adelaide and University of South Australia campuses
Rundle Mall, Australia's first pedestrian mall, stands as the cornerstone of South Australia's retail landscape. Attracting over 400,000 weekly visitors, this bustling thoroughfare in the heart of Adelaide offers an unparalleled platform for brand activations and experiential marketing, seamlessly blending shopping, culture, and entertainment. Rundle Mall offers a vibrant and accessible platform for brand activations in the heart of Adelaide's shopping district. Its central location, diverse audience, and constant buzz provide the perfect stage for creating impactful brand moments and engaging experiential marketing campaigns.
Key Features:
Australia's oldest pedestrian mall
Home to 700 retailers across 16 arcades and side streets
Year-round calendar of events and activations
Central location connecting Adelaide's east and west ends
Audience Reach:
Rundle Mall's diverse retail mix and central location draw a wide-ranging audience, from local shoppers and students to office workers and tourists. This varied demographic allows brands to tailor their activations to specific target markets while benefiting from high visibility to a broader audience.
Brand Activation Potential:
The mall's pedestrianised layout and constant foot traffic make it ideal for creating immersive brand experiences. From pop-up shops and product demonstrations to large-scale marketing campaigns, Rundle Mall provides a dynamic backdrop for brands to create memorable moments that resonate with Adelaide's diverse community.
Transport Links:
Tram: Stops along North Terrace
Bus: Multiple routes serving the CBD
Train: Adelaide Railway Station nearby
Nearby Attractions:
Adelaide Arcade
Art Gallery of South Australia
South Australian Museum
University of Adelaide and University of South Australia campuses
South Australia, Australia
Demographics
Avg. dwell time/visit
40 mins
% ABC1
37%
Avg. spend/visit
£21
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
site map
