Rundle Mall: Where Brands Thrive in South Australia’s Retail Heart
About Rundle Mall
As Australia’s first pedestrian mall, Rundle Mall is the cornerstone of South Australia’s retail landscape, offering a prime platform for casual leasing, brand activations, and experiential marketing. With over 400,000 weekly visitors, this bustling retail and cultural hub seamlessly blends shopping, entertainment, and public events, making it an ideal location for high-impact brand engagement.
Key Features
Australia’s oldest and busiest pedestrian mall
Home to 700+ retailers across 16 arcades and side streets
Year-round calendar of events and activations, ensuring consistent foot traffic
Strategic CBD location, connecting Adelaide’s east and west ends
Audience Reach
Rundle Mall’s central positioning attracts a broad and diverse audience, including:
Local shoppers, engaging with national and boutique brands
Students and academics from nearby university campuses
Office workers, ensuring strong weekday foot traffic
Tourists and culture seekers, expanding brand exposure
Casual Leasing & Brand Activation Potential
Rundle Mall’s pedestrian-friendly environment provides an exceptional setting for:
Immersive pop-up activations and product demonstrations
Large-scale marketing campaigns and interactive experiences
Seasonal brand showcases aligned with Adelaide’s event calendar
Experiential activations that maximize consumer engagement
Transport Links
Tram: Convenient stops along North Terrace
Bus: Multiple routes serving the CBD
Train: Adelaide Railway Station nearby
Nearby Attractions
Adelaide Arcade
Art Gallery of South Australia
South Australian Museum
University of Adelaide & University of South Australia
Why Choose Rundle Mall for Casual Leasing?
Prime casual leasing opportunities in Adelaide’s highest-footfall retail precinct
High consumer engagement, ensuring strong brand visibility and conversions
Versatile activation spaces, perfect for short-term activations, pop-ups, and experiential retail
Diverse audience mix, offering broad and targeted marketing opportunities... Read more
South Australia, Australia
Demographics
Avg. dwell time/visit
40 mins
% ABC1
37%
Avg. spend/visit
£21
Women
51%
Men
49%
Weekly footfall
126,000
Age
(Z) 16-24 yrs - 17%
(Y) 25-39 yrs - 27%
(X) 40-58 yrs - 29%
(BB) 59-68 yrs - 27%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
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Activation spaces (0)
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Frequently Asked Questions
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