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Shopping Centres
QV Melbourne
Description
QV Melbourne: Where Brands Come Alive in the Heart of Melbourne's Retail Hub
Situated in the bustling heart of Melbourne's CBD, QV Melbourne offers an unparalleled platform for brand activations and experiential marketing. This vibrant precinct, spanning an entire city block, hosts over 120 retail outlets and attracts a staggering 420,000 visitors weekly, providing an ideal setting for creating unforgettable brand experiences.
Key Features:
Prime location at the junction of Swanston, Lonsdale, Little Lonsdale, and Russell Streets
Diverse retail mix from streetwear to high-end brands like Off White and Aesop
Vast square perfect for large-scale experiential events and pop-up activations
Eclectic dining options catering to various tastes and demographics
Audience Reach:
QV Melbourne's strategic position draws a diverse crowd of office workers, locals, and tourists, offering brands maximum exposure to varied demographics. The precinct's blend of well-known stores and chic boutiques attracts fashion-forward shoppers, while its reputation as a foodie hotspot ensures a constant influx of culinary enthusiasts.
Brand Activation Potential:
The square's expansive size and central location make it a coveted space for experiential marketing. From immersive art exhibitions to live performances and pop-up restaurants, QV Melbourne provides the perfect canvas for brands to create lasting impressions and engage with a wide-ranging audience.
Transport Links:
Tram: Multiple routes along Swanston and Lonsdale Streets
Train: Melbourne Central Station nearby
Bus: Accessible via numerous CBD routes
QV Melbourne offers a dynamic platform for brand activations, combining retail excellence with urban vibrancy. Its central location, substantial footfall, and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne's retail and cultural hub.
Situated in the bustling heart of Melbourne's CBD, QV Melbourne offers an unparalleled platform for brand activations and experiential marketing. This vibrant precinct, spanning an entire city block, hosts over 120 retail outlets and attracts a staggering 420,000 visitors weekly, providing an ideal setting for creating unforgettable brand experiences.
Key Features:
Prime location at the junction of Swanston, Lonsdale, Little Lonsdale, and Russell Streets
Diverse retail mix from streetwear to high-end brands like Off White and Aesop
Vast square perfect for large-scale experiential events and pop-up activations
Eclectic dining options catering to various tastes and demographics
Audience Reach:
QV Melbourne's strategic position draws a diverse crowd of office workers, locals, and tourists, offering brands maximum exposure to varied demographics. The precinct's blend of well-known stores and chic boutiques attracts fashion-forward shoppers, while its reputation as a foodie hotspot ensures a constant influx of culinary enthusiasts.
Brand Activation Potential:
The square's expansive size and central location make it a coveted space for experiential marketing. From immersive art exhibitions to live performances and pop-up restaurants, QV Melbourne provides the perfect canvas for brands to create lasting impressions and engage with a wide-ranging audience.
Transport Links:
Tram: Multiple routes along Swanston and Lonsdale Streets
Train: Melbourne Central Station nearby
Bus: Accessible via numerous CBD routes
QV Melbourne offers a dynamic platform for brand activations, combining retail excellence with urban vibrancy. Its central location, substantial footfall, and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne's retail and cultural hub.
Victoria, Australia
Demographics
% ABC1
41%
Avg. spend/visit
£25
Avg. dwell time/visit
130 mins
Men
49%
Women
51%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
QV square site map
